Neymar's £198m move from Barcelona to Paris Saint-Germain gave new power to both teams and agents in the transfer market.
In the wake of that mammoth switch, prices for players have increase exponentially - £100m moves have become ever more common.
And the Br azilian has certainly delivered in the French capital since his transfer, scoring goals for fun and winning a domestic treble in his first season.
Neymar has 13 goals and six assists in just 13 Ligue 1 games this season, but is currently sidelined with a metatarsal injury.
Both his campaigns have been slightly blighted by foot injuries and there has always been the lingering feeling that Neymar is waiting for the advances of Real Madrid.
And in a report from The Times, it seems even PSG are preparing for the inevitable and have given themselves three reasons so sanction Neymar's move to the Bernabeu in the summer.
1. Financial Fair Play
PSG are reported to have a £148m unbalance on their books when it comes to FFP, which could see them kicked out of the Champions League sooner rather than later.
Selling Neymar would easily allow them to balance the books, but why is he the superstar they want to shown the exit door? Because of reason number two.
2. The growth of Kylian Mbappe
Neymar's partner-in-crime in attack has outshone the dynamic Br azilian in 2018/19. Mbappe has 18 goals and six assists in just 17 Ligue 1 games this season.
The Frenchman's performances have caught the board's eye more and the 20-year-old is the man for Thomas Tuchel to build his team around.
3. Neymar's wages
PSG's wage bill is one of the biggest in Europe and a lot of that is down to the mouthwatering reported wage Neymar brings in, around £537,000-a-week.
The French champions believe they can bring in a far cheaper option and not lose a huge chunk of their quality going forward.
It would certainly be a huge risk, because any fan who has watched PSG play with Neymar will know that pretty much every attacking move goes through the silly Br azilian.
But without him against Manchester United - a game they won 2-0 - the Parisians looked the complete package and more organised than they ever have in the Champions League.
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